I predict next year at this time, eReader devices will be sold for much less than they currently are today. Additionally, I predict there will be many more Books made available for download at any one of the newer networking eBook downloadable services such as Google and Borders.com. This is in addition to other current services that exist today.

Target Corp. announced they will sell Amazon’s e-reader Kindle in select stores beginning in April 2010.

Target will be the first brick-and-mortar retailer in partnership with Amazon’s ‘the Kindle’.

The Kindle is one of Amazon.com Inc.’s best-selling products and sells for $259.

Target will sell the Kindle at its downtown Minneapolis store and 102 south Florida stores beginning April 25, 2010.  Additional Target stores will begin selling The Kindle later this year.

Amazon believes shoppers having an opportunity to test out and experience the Kindle prior to a purchase will allow a better position with their competitors such as Barnes & Noble’s Nook reader and Apple’s iPad, which comes with electronic book-reading software.

Google Chart for e-Reader and eBook Interest

The iPad is a perfect example of an electronic book reader plus.

About Publishing Books and e-Books-

As a publisher I can appreciate the iPad as another e-reader device to read entertainment novels, informational articles, e-zines, educational content and the specialized access to the latest news.

I am always pleased with the popularization of electronic books for many varying reasons. Immediate access, less bulk to carry, search capability and greater volumes of content at my finger tips.

This definitely is the period for any aspiring writers to consider the self-publishing environment with more attention to the many eBooks and or Print On Demand opportunities available for the author.

The popularity of E-book readers has increased greatly in the last years. Although, Sony was one of the first to offer an e-reader device as early as 2004, Amazon.com jumped into the race with the Kindle in 2007.

In the last six months Barnes and Noble launched The Nook and made  e-books easily available, many free.

Google launches their ebooks services for E-book sales in June or July 2010.

Google will also allow book retailers along with independent shops o sell Google Editions on their own sites. Google intends to give their reseller partners the bulk of sales revenue.

You can buy eBook at Borders.com or through other applications to download it instantly with your device choice of smartphones, eReaders, or PC.

Currently, there are a good many companies who manufacture and sell an e-reader device. I will discuss others in another article.

Forecasting Topics

The reality is people are reading e-books in larger numbers now than ever before. Since electronic books are improved and made available on less expensive devices, the demand for e-readers becomes greater.

Additionally, Amazon and other companies offer Kindle books on cell phones. Statistics are showing the numbers for ebook downloads on the iPhone increase each day.

Google Top Searches #1

Google offers millions of public domain books available free on its Google Book Search via a new cell phone application.

Cell phones now compete as primary device e-readers with many users accessing their content via mobility.

eBooks can be read from Google Editions using a web browser, thereby eliminating the necessity of e-reader device.

There are rumors that Google over time will program their own software to read their eBooks on devices like an iPhone or iPad.

Such future eBook viewers and readers are different than Amazon’s digital book business read on its Kindle e-reader.

The project is Google’s attempt to crack into the market of distributing current and backlist works.

There is no doubt that the Kindle from Amazon will also be a choice for eBook readers as well as the iPhone,.

Many cell phone users would rather do everything they possibly can on their iPhone or electronic gadget.

This includes reading content and accessing online books via text and audiobooks.

There is no doubt the next few years will see a rapid convergence to smaller electronic devices for reading ‘E-content’ online.

The current market seems to suggest in its analysis that the iPhone, Barnes & Noble, MobiPocket and Kindle will be among the primary contenders; however, Smartphones, PDA’s and mobile Readers, Sony, Spring Design and IREX are close behind. I expect to see more and improved devices to satisfy the growing requests to access online ‘E-content’.

People continue to read e-books in greater numbers when electronic books are improved and available on less expensive devices.

Nevertheless, it is my prediction based upon observation and research that over the next few years, e-book readers will increase by greater numbers than in years prior.

Google Top Searches #2

This makes it a very exciting time for aspiring and existing authors to become self-publishers in the electronic format eBook pioneer era.

There are a few different easy ways to publish your e-Book to Amazon or to create your eBook for the ‘MobiPocket’ reader.

How Can You Create Your Digital Product?

The easiest and quickest way to begin is to write your material using a word processor and converting it to a PDF or HTML format.

Now, you may be thinking that you know very little about word processing formats, nothing at all about creating PDF or HTML formats.

You do not have to be a technical genius. Just follow simple instructions to save or export your material in formats you can upload to Amazon.com and be sold to Kindle readers.

I have received emails and questions from writers who do not have a Kindle or other type device that reads these particular type formats.

It is not necessary you purchase any e-reader device to be able to write content for the specified device.

This apparently is somewhat confusing to some; as they do not fully comprehend the process in creating the actual e-book.

I will discuss the details in further posts; however in this article I will make you aware of your opportunities and the software you can obtain at no charge to achieve your eBook creation.

MobiPocket Software to create ebook applications is a free software to download.

Open Office Writer is a great application for creating PDF documents that can be uploaded to Amazon for the Kindle and Print on Demand Books.

You Can download Free MobiPocket software here.

You can download Free Open Office Suite Software here.

I certainly hope that all aspiring writers recognize that now is a chance of a lifetime to write, create and publish your works and materials for digital ebooks.

The very latest considerations to e-Reader Devices increasing are for the following benefits:

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For many the Kindle and Nook eBook E-Reader Devices include features that entice our love for technical gadgets to leave the paper books behind and carry the less bulkier and easier access to our information.

After all, I certainly do not have the ability to re-size text for my reading comfort in a printed book.

Additionally, the Barnes & Noble’s Nook allows readers the capability to read MS Word Documents.

Easier access to a choice of libraries for Amazon’s, Google, Barnes and Noble and others benefit any reader. The demand for information on devices such as e-Readers opens many opportunities for authors.

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If you would like to learn more, you can always contact me for further details.

Kindest Regards, B. Robert

It is not uncommon to read articles asking questions with phrases such as “Are eBooks Dead” or “Are Books Dead “? These articles bear witness to the changing times for digital ebooks and physical books.

It is evident that e-Reader Devices, Smartphones, PDA’s and mobile Readers have increased their sales over the last years and months. Additionally, new best seller books are introduced into ebook releases in advanced numbers to satisfy consumer purchases. It is obvious ebooks trend higher than prior years.

The evolving direction toward digital text and content at this time is to obvious to ignore.

For folks like me, it was a gifted treasure that I was involved with digital ebooks since 1998 when education first took its online acceptance in larger numbers. It was then via the Internet schooling that ebooks proved its technological advancement and benefits, including price reductions.

The evolution of digital ebooks is yet to see its greatest sophisticated development. We are still in a pioneering era. This is why if you have been aspiring to write your own book or ebook, the time could not be better for you to achieve your desire.

If you have been wanting to write your book or ebook, you should begin now and place it into the marketplace. You have many available capabilities that enable you to deliver your material to the many consumers who are anxious to read ebooks on their e-readers or books in paper back.

I will discuss the Print On Demand Paper Back Self-Publishing in a different post.

In this article I will concentrate my discussion on digital ebooks relative to the latest e-readers that have been introduced to the marketplace.

Currently, there is a need for published works for the many “e-readers” (digital people readers) who are purchasing eReader devices.

This could not be a better time to become involved with the publishing of ebooks.

The most recent introduction to the Marketplace that sets greater competitive advancement comes from Barnes and Nobel.

Barnes and Noble e-Reader

Barnes and Noble “the Nook”, recently unveiled, their own e-reader to compete with Amazon’s Kindle.

B&N e-reader includes integrated Wi-Fi and the ability to share e-books with others using B&N’s PC, Mac or smartphone compatible software.

In addition, the Nook supports “epub”, a major open e-book standard, and PDF, which enables users to upload documents from a computer.

The Nook’s entry of the e-reader into the current market enables competition with Amazon’s Kindle.

The consumer and writer benefits from technological advances to e-readers including the eventual decrease for price in competitive price wars.

There are other companies such as Sony, Spring Design and IREX who may also benefit from the competitive market that B&N’s e-reader sets into play.

It is exciting to know that the Nook will soon have more than a million e-books for sale since they are already a book publisher and seller. Additionally, this will reduce the cost of publishing along with sales for an e-reader device.

Google Books is making available to Nook users, almost a half million free non-copyrighted books. Amazon’s Kindle cannot claim such numbers or no cost book capabilities as B&N e-reader. However, you can bet that Amazon will soon address the competition in some variant.

Amazon Kindle

While both Amazon and B&N use digital rights management technology to prevent e-book piracy, B&N has introduced sharing within its protected house. Nook users can lend an e-book to others for up to 14 days. Just like lending a paperback, the lender will not have access to the e-book while its being borrowed. Features that allow people to share e-books are considered an important step toward moving e-readers from mostly avid readers and business travelers and into the hands of mainstream consumers.

Another advantage of the Nook over Amazon’s Kindle, is limited, Wi-Fi capabilities.

The popularity of wireless enables B&N to offer Nook users to come into its stores, where they can use free Wi-Fi to browse available books with discounts and other promotions.

The Nook’s Wi-Fi and 3G wireless capabilities, provided by AT&T (NYSE: T), will only access B&N’s online properties in comparison to Amazon providing a 3G connection on the Kindle to buy books only from Amazon.

The Nook and the Kindle starting price at approximately $259 may still be too expensive for most readers.

Recognition that most consumers would not purchases these type devices until the e-readers have a starting price of $98 or less. Nevertheless, the popularity of e-readers among electronic book users sees a flourishing marketplace.

Forrester Research provided a report on September 2, 2009 that surveyed 4,706 US consumers.

“What we found was that the price points for how most consumers value eReaders is shockingly low–for most segments, between $50 and $99. (Currently, eReaders in the US are priced between $199 for the Sony Pocket Reader and $489 for the Kindle DX.)”

Forrester Research

“What this means: The maximum addressable market for eReaders as they are currently priced is substantial–but to reach the largest market possible, the prices will need to come way down. And even then, eReader are never going to be as big a market as mp3 players, which 110 million US consumers own.

But they will still have phenomenal social and economic impact as they catalyze a new behavior of digital reading across multiple devices. We’re just at the beginning of this revolution…

The profit and marketplace potential will surely see Amazon respond to B&N’s Nook e-reader….

The potential for ebook authors is an additional market that emphatically increases for with the onset of e-readers comes the content.

Therefore, recognize that it is a chance of a lifetime to write, create and publish your works and materials for digital ebooks.

If you would like to learn more, you can always contact me for further details.

Kindest Regards, B. Robert

Asus Ebook